Ford continues with American Idol
Thursday, March 25, 2010
Ford is giving each of the top 12 American Idols a unique opportunity to work with Ford designers and create their own customized 2011 Ford Fiesta. Then 10 of them will be given away to fans who register online for a chance to win.All 12 Idols will have their Fiesta on display at http://www.americanidol.com/.
Fans can enter the Ford Music Video Challenge weekly for a chance to win a customized Fiesta co-designed by an idol and a blue-chip Ford designer as well as a trip to the set of a Ford Music Video shoot. The grand prize includes a custom Fiesta and tickets to the finale. Just go to http://www.americanidol.com/ford/challenge/ to sign up for a chance to win.
So that the design team could get to know each contestant on a more personal level, the Idols were given a personality survey to fill out, with questions like “What are the three things you are most passionate about?” and “What do you want your car to say about you?”
Four up-and-coming Ford designers – Dillon Blanski, Gustavo Bizyk, Lesli Ann Agcaoili and Dean Carbis – reviewed the questionnaires, traveled to Hollywood to meet with the Idols, and then developed a concept for each personalized Fiesta, using color, custom body graphics, wheel treatments and other accessories to transform the vehicle into an expression of each contestant's individuality.
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•Ford is adding an exciting new element to its sponsorship of “American Idol” by giving each of the top 12 contestants a unique opportunity to work with Ford designers and create their own customized 2011 Ford Fiesta graphics
•This new element will be featured in a video segment in tonight’s episode of “American Idol,” which airs at 9:00-10:00 p.m. ET live/PT tape-delayed on FOX; fans will be able to see the Idols' customized Fiesta designs at www.americanidol.com
•With the help of four up-and-coming Ford designers, the Top 12 Idols created their own personalized Fiesta theme, using color, custom body graphics, wheel treatments and other accessories to make the vehicle an expression of each contestant's personality•More than 100,000 people have already expressed an interest in the all-new 2011 Ford Fiesta due to the success of the Fiesta Movement social media initiative
Labels: american idol, fiesta, ford, fox, ocala


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